Camp Marketing Survey

Camp Marketing Survey Questions
see our article on "Camp Marketing 101" for more information.

Does your camp offer a website? Yes - 81% / No - 19%

Do you offer online registration? Yes - 37% / No - 63%

Do you collect "How did you find us" information? Yes - 50% / No - 50%

What is your most effective method for recruiting campers?

Word of mouth - 94%
Direct Mail - 4%
All others - 2%

Do you offer early-registration discounts? Yes - 50% / No - 50%

Do you offer referral discounts? Yes - 22% / No - 78%

"Other" Types of Camp Marketing
These are other ways industrius camps market their programs...

• Presentations at member temples or churches
• Distribute Camp Calendar
• House Parties
• Magazine advertisement
• Kiosks
• Summer Camp DVD
• Camping Conventions
  

• Sponsored search keywords
• Personal home visits & parties
• Mass email
• Radio
• Sponsor school "field days"
• Handouts at malls, grocery stores, etc.
• Magazine