The first 3 are non-negotiable - #'s 4 & 5 make a good site great!

  1. Design.
    a) Clean, exciting, and easy to navigate appearance.
    b) Should be easy to find all of the major site components (contact info, date, etc).
    c) As soon as you can afford to have your site created by a professional - DO IT!
  2. Content & Message.
    a) Does the site give you a sense of what the camp stands for?
    b) Does it compel parents to register their child?
    c) Does it explain the different activities well?
  3. Functionality.
    a) Is it up to date? See Dynamic vs Static Below
    b) Does it include relevant information: contact info, session dates, fees, registration information, downloadable forms, open house dates, etc.
    c) Bonus if you can you register online from the site.
  4. Family/camper Interactivity.
    a) Does the site encourage parents and campers to visit?
    b) Does it have a section for regular updates, photo updates, contests, word puzzles, etc. that would keep people visiting?
  5. Staff section.
    a) Does the site have a spot for staff to apply online or download an an interactive staff section (I realize that many do, but keep those sections hidden...) application?
    b) Does it make a good case why the camp is a great place to work?

Dynamic vs Static Web Pages:

  1. Static Web Pages
    a) A static web page is created using special software and can only be changed when edited with the special software, usually by a designer (whom you have to get a hold of, advise, wait for, then pay).
    b) Often, once someone tries to edit the content of the web page, they really ruin it. Wrong size images, incorrect text size, and more. A well done site quickly becomes ruined.
    c) A static web page is likely to be very difficult to maintain and keep current. For many camps, their “web guy” goes off to college or moves away and the page falls apart.
  2. Dynamic Web Pages
    a) Dynamic web pages look exactly other web pages, and function the same in the eyes of the visitor, however…
    b) Dynamic pages are created with sections that can be immediately changed by the web site owner from any computer.
    i) Generally, the designer creates the layout for the page – where pictures will go, what information will be updated regularly, how any information that is collected (email addresses, etc) will be stored and more.
    ii) A programmer then creates a special web tool that the camp director can use to upload pictures, change text, etc.
    iii) Think of it as if like updating/creating a mySpace account.
    c) Whenever the camp director wants, he/she can simply log onto their web tool, make changes, and viola… the web page is current.
    d) It may be more expensive to create, but it will ensure that your site is always current – the #1 problem facing web site owners.
  YES! Print all games and skits

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